Endorsement Contracts: Everything You Need to Know
Endorsement contracts are used to detail the agreement between brands and celebrities or famous figures paid to represent the brand.3 min read
Endorsement contracts are used to detail the agreement between brands and celebrities or famous figures paid to represent the brand. Endorsement contracts come with explicit morals clauses as a way to limit and handle negative activity that is seen as a negative reflection of the brand.
Morals Clause
Morals clauses are written in the contract specifically to prohibit certain behavior in the personal life of the endorser. The morals clauses usually deal with objectionable behavior, including sexual acts, drug use, scandal, or public disrepute. The morals clauses are used with endorsement contracts for:
- Actors.
- Actresses.
- Celebrity figures.
- Sports figures.